Fredrik Reuterhäll of Invicta film is at it again. He's the man behind the successful video for Gus song "I don't believe it" that was released in may tid year. This time he went to New York to shoot some scenes for up coming videos. Some, or even most of them, for City Lights video.
Just days befor he left Stockholm the weather forecast for NY was bleak. Rain and wind. Sun? No way. Here in Stockholm we had a extraordinary may, warm and hot in a way that's really unusual for Sweden this time of year. A all time high I think they said on the news. But even the day Fredrik sat down in the airplane in Stockholm bound for NY it looked ... not good. As i turned out the weather was a tad better than awful. But Fredrik worked round the clock and caught all the small glimpses of sun that there actually were. He ploughed Manhattan and Brooklyn and more in search of the right locations.
Now, City Lights is a song about anguish and desperation, the fear of never finding a friend, so a little rain, fog and wind in the New York dusk, well maybe that's perfect. We will see a first cut shortly I hope.
Fredrik is a very modest person in his ways. He´'s polite and attentive in a very swedish way. In Sweden we have this "law" we call "The Jante law". It's not a law, it's a way we are. And it's stupid. It means you should not believe that you are better than someone else and that your are really nothing and ... Well we swedes are that way. And we look up to the people that's very good at something but won´'t tell.... It's actually somtimes even hard to get hold of someone that's an expert because if you ask .... -"Well, I don't know. I'v worked a little whit it but.....". And you end up asking the wrong person since the expert he ..... he just won't tell you. You see, stupid! Fredrik is swedish in this way. But he is a genius with the camera and behind the cutting table. He won´'t tell you to your face, but his work and portfolio speaks volumes for him.
We released the song "I don't believe it" in april. To me the lyrics is important and I give them my best. Often the songs start out as a lyric or something I want to say. But when "I don't believe it " was released no one knew what it was about. A month later the video was out and ... every one knew what the song was about. And this was the task I gave Fredrik. Make a video that supports the song rather than have the musicians on the screen. And, as I'm sure you all have seen, he did. He really did.
So I'm looking foward to the showing of the first cut of City Lights video with great anticipation. We will gather in silence in the dark room with it's big screen and Fredrik will intruduce how he went about making the film. Then just quietly.... he will push the button..... Yeah, can't wait.
/Gus
